Hot Market, No Realtor Needed?
A recent article in the Ipswich Chronicle featured a husband and wife real estate team who switched offices and went with a virtual brokerage. One of the agents who has been in real estate for 36 years was quoted as saying:
“We keep seeing houses sell so quickly, it almost doesn’t take any skill to sell a home these days.”
What?? This is a shocking statement from a Realtor. It is true that the market is hot and homes are selling quickly. It's also true that anyone can list a home and sell it quickly. Proper pricing, effective marketing and competently negotiating multiple offers are skills that make the difference between just selling your home and maximizing the return on your investment.
The difference is in the details. I'm in the business of helping sellers maximize the return on their investment. My success is the result of extensive market research, effective marketing with the use of the best photography, videography and floor plans, staging, planning and preparation. It is both art and science. When done well, the results are quick and the process appears effortless. That is the sign of a pro. My marketing will set your home apart and yields greater online exposure, more views and saves, more competition, a higher sale price and ultimately more money in your pocket. Last year my listings sold for an average of 107.29% of list. The statewide average according to MLS Pin data was 102.4%. Be very wary of anyone who tells you it doesn't take any skill to sell a home and that listing with a discount Realtor will save you money.